Belgrade Expat Lifestyle. Business. Sun-Smart Living.

Blair in Belgrade embodies the art of elegant living and entrepreneurship, championing the city’s vibrant lifestyle and thriving business ecosystem to inspire foreign investors and entrepreneurs to make Belgrade their home. Through my signature afternoon tea parties, YouTube and TikTok channels showcasing expat life, and my shop Sola Shop Belgrade—offering curated sun-smart accessories and beauty essentials—I warmly invite readers and clients to join me on this journey of life in Serbia.

Belgrade Fair 2025, February 20 to 23, 2025

Afternoon Tea Experience at the St. Regis Hotel Belgrade

UK -Western Balkans Commercial Conference & B2B Networking Event

Etnology Fashion Show, at Ethnology Musej

Deborah Milano Beauty Launch at Lily's Pharmacy

Sola Shop

Shop Sun Friendly Accessories UV Apparel UV Skin & Beauty

Elevate your everyday with Sola, a curated collection of UV apparel, sun accessories, and skin & beauty care designed for life under the sun.

From effortless resort-ready looks to protective beauty essentials, Sola blends style, function, and modern luxury.

✨ Limited drops in Serbia & Europe

Shop

Serbia’s Thriving Business Hub

Connecting with Serbia's business ecosystem through events, networking, and insights that drive growth and opportunity.

CBAM Conference 2025 hosted by Gecic Law Firm

Belgrade Fair 2025, February 20-23, Belgrade Fair Hall 1

Introducing the Surčin Estate dinner & networking event, Saturday, February 15, 2025

Innovation Forum Serbia-Switzerland Pioneering Tomorrow: Collaborative Innovation for a Sustainable Future, 11 December, 2024 at The Palace of Serbia

President of the Republic of Serbia, Aleksandar Vucic, UK-Western Balkans Commercial Conference & B2B Event, 20,November, 2024

Vinski Hedonizamsredom, Wine Tasting Networking Event, 28 November, 2024 at The Babe Hotel

Best Women In Blic Award Ceremony, Zvezdara Theater, April 17, 2024

Wine Vision by Open Balkan 2024, 22-24, November, 2024

Data Science Conference Europe 2024, 18-22, November, 2024 at Metropol Palace Hotel

Global Content Production & Brand Representation

Exclusive on-site content creation for international shoots, including spokesperson appearances, brand promotion, and high-end video production.

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Blair in Belgrade on YouTube

Blair In Belgrade Blog

Blair in Belgrade Partners with NTL Trust

Citizenship by Investment & Global Mobility

I’m excited to announce my newest brand partnership with NTL Trust, one of the world’s leading firms in Citizenship by Investment (CBI) and Residency by Investment (RBI). This collaboration marks an important milestone in my journey — evolving from sharing life as an expat in Serbia to helping people explore global mobility, second passports, and international opportunities.

As someone who has lived abroad for over 11 years, I know how valuable it is to have options — whether for business, family, or lifestyle. Through this partnership, I’ll be creating content, sharing insights, and traveling to destinations like São Tomé & Príncipe and the Caribbean to highlight the benefits of CBI programs.

Blair in Belgrade is no longer just about life in Serbia. It’s about thinking bigger, living globally, and inspiring others to pursue freedom and flexibility across borders.

Follow along as I share this exciting new chapter with NTL Trust, combining creativity, storytelling, and global opportunity.

Visit NTL Trust to website to learn more

Bespoke YouTube Branding & Strategy

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