Blair in Belgrade is a vibrant and growing TikTok platform where I share my experiences, insights, and everyday life as an expat living in Belgrade, Serbia.

My TikTok journey began in December 2022, during a transformative brand trip in Kenya where I created content promoting the luxury safari market. From those first videos, my channel has grown into a dynamic community of over 14K followers, including members of the Serbian diaspora from the US, Canada, Australia, Austria, the UK, Germany, and international audiences eager to explore the beauty of Serbia and the expat lifestyle.

What started as a personal project has skyrocketed into becoming a recognized voice for expats and content creators in Serbia. My platform has opened doors to exclusive events, collaborations, and opportunities to represent Serbia in a positive, modern, and authentic light.

From daily live streams learning Serbian (Monday to Friday) to featuring the best of Belgrade’s events—like fashion shows, networking gatherings, and top dining spots—I’ve built a space that connects, inspires, and showcases all that Serbia has to offer.